Millennial Fast Food Trends: Effects on the Fast Food Industry
Fast Casual Dining establishments, Millennials and the Evolution from the Fast Food Industry in America
When we think of fastfood restaurants, we think of fried fries, burgers, fried hen, sugary pastries and calorie-laden soft drinks. This phenomenon has been the case in America for a period of time with fast food franchises such as McDonald’s, Wendy’s, Burger Full and White Castle prominent the market. However , over the past 19 years, fast food in America has gradually changed from greasy chips and burgers at McDonald’s to deli sandwiches and milkshakes at Panera Bread or Chipotle. This trend is known as the rise from the ‘fast casual’ restaurants which offer the casual dining experience of healthy, organic meals constructed with produce that is sourced close to you but served at the speed and convenience that one will experience at a fast food restaurant. This trend points to some sort of fast-food industry that is transforming and becoming healthier while still maintaining the convenience and the reasonably low price point that created fast food restaurants so prosperous in the first place. This essay can have evidence on how the fast-food in America is changing by becoming healthier, exotic, custom-made, ethical and ambient and the role that fast unconventional restaurants and Millennials are generally playing in driving this change.
The most important driver of this shift from the fast food industry is the greater health consciousness of Americans.type my paper Based on Miller (182), the organically grown food movement which started in the 1960s has been really successful in educating People in america about the dangers of highly processed foodstuff, Genetically Modified Organisms (GMOs) and the poisonous pesticides which can be used in modern agriculture. As an alternative, the movement implored Us citizens to eat locally grown meals natural and healthy meals. The success of this movements has had a detrimental impact on classic fast-food restaurants who have usually come under attack for selling high-calorie meals which might be unhealthy and cause weight problems, diabetes and high blood pressure. Standard fast food restaurants have also been accused of advertising unhealthy dishes to children and using unpleasant and highly refined materials to make their meals. This particular increased health consciousness has resulted in reduced sales in junk food restaurants and constant provocations of class action lawsuits from those who think their medical problems have been caused by eating fast food (Dixon et al. 104). In order to deal with this occurrence, fast food restaurants have improved the number of healthy meals on the menus, but their uptake has not been very high.
The rise of fast casual restaurants could be attributed to the fact that they work healthy food with the same advantage as fast food restaurants. Eagan (178) reports that it is due to this health consciousness the “number of diners browsing fast-casual restaurants grew from ten times the rate connected with traffic to fast-food restaurants from 1999 through 2014. ” Fast-casual restaurants have grown within popularity due to their healthy, clean made offerings at a low price and high convenience. Food stores such as Panera Bread along with Chipotle are fast unconventional restaurants that have succeeded with providing healthy meals ideally. These restaurants have self-service kiosks and drive via windows to compete correctly with fast food restaurants by providing healthy meals in a fast and convenient manner (Treflis Team 1). It appears that the future of fast food in America will include a lot more fast-casual restaurants.
The tastes of Americans have also changed, with Millennials being more adventurous using food tastes. Due to the climb of social media, Americans have become more aware of exotic cuisines such as Mexican, Greek, Judaism, Italian and Chinese and they are generally more willing to try these individuals (Williams 1). Moreover, ingesting exotic meals and posting them on social media raises the social capital of Millennial leading to a sharp rise in their own demand. Since traditional fast food restaurants still offer conventional meals such as burgers, chips, and chicken they are being edged out by fast-casual restaurants which offer a wide range of unique meals which customers can customize in a dozen different ways. The ability to customize meals is rather important to Millennials who are currently the dominant working generation in America as they see meals as an extension of their character (Eagan 177). These trends point to a future where fastfood will consist of exotic in addition to international cuisines which will be very customizable.
Yet another shift in food approach that has been experienced in America will be the increased need to eat within an environmentally friendly and socially cognizant manner. There is an increase in the desire to eat food that has been sourced in your area to support local farmers and local economies and also to eat food that has is grown in an environmentally friendly manner (Miller 182). Frequently , the food served at regular fast food restaurants violates these kinds of ideals as the breeding these animals is done in bouge, the food is grown using pesticides, and they do not assistance local farmers. On the other hand, rapid casual restaurants often espouse these ideas and more Americans, especially Millennials are choosing fast casual restaurants over standard fast food restaurants to express all their beliefs on ethics of food sourcing. In the future, fastfood is likely to be ethically sourced from local farmers using organic and natural and pasture raised materials.
The grow of social media and the want to share one’s activity for social capital has also changed what Millenials require regarding fast food joints by boosting the patronage of locations and food that is photograph perfect, and that can be posted on social media sites such as Instagram (Williams 1). Social media requires that restaurants have great mood and artistically presented foods that is ‘Instagram ready’ even though they are not fine dining dining establishments, and they are willing to pay a little more for your experience. Fast-casual restaurants just like Chipotle have capitalized within this by having a brick and steel theme with high ambient lighting effects that has attracted Millennials with droves (Dixon et ing. 104). These changes mean that traditional fast food restaurants will be edged out by fast-casual restaurants which provide a excellent ambiance that can provide social websites likes for Millennials. Using this trend, it looks like fast food eating places will have to become posh to be able to compete effectively.
These changes in the fast food industry can be attributed to the coming of age of millennials who are currently working and have disposable revenue to spend eating out, their attitudes about healthy food and the life values of food sourcing as well as production have played a key role in making fast food far healthier and fueling the climb of fast-casual restaurants. As outlined by Williams (1), Millennials will also be more likely to cook their foodstuff than to eat out that may lead to a decline within eating out generally as many them get into the job industry and are earning salaries. Social websites has also fueled these alterations as it has made exotic foods more popular and also required that eating places become more chic and circling so that they can take photos and post them online in social media sites. The internet has also aided in spread the meaning of healthy food, environmental brain, ethical food sourcing along with the dangers of refined food in order to more people than before. This particular generation will continue to impact not only the fast food business but food trends generally speaking.
From the preceding discussions, it is clear the fact that fast food industry in America is usually poised for significant adjustments as a result of increased health brain, fast casual restaurants, as well as the Millennial generation. The future of ready made meals is likely to include healthier meals, exotic food, ethically found ingredients, and more choices. Furthermore, fast food restaurants are likely to be much more chick and ambiently embellished even as they focus on portion food as fast as possible through self-service kiosks, online ordering, along with drive-through windows. It appears that fast-casual restaurants, the internet, and Millennials are going to be the drivers of those changes in the fast food industry.